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Socially conscious seafood purveyor looks to expand
A Southeast Portland company, Flying Fish Co., is raising funds to expand its sustainable seafood operations.
If it's successful in raising $50,000 by Aug. 23, the shop with a "Fish Shack" at Southeast Hawthorne Boulevard and "Fish Truck" at Southwest Multnomah Boulevard will expand to a larger retail location in Northeast Portland and a new warehouse facility in Southeast Portland.
So far this week the campaign had reached $20,000 of its goal.
The Kickstarter funds will pay for a larger space to handle seven-day-per-week deliveries, new equipment, supplies and inventory.
We want to bring more good food to more good people, says owner Lyf Gildersleeve, who started the venture in 2011. The model, he says, keeps small-scale producers in business, creates access to local products, and provides a practical solution for environmental, physical, and social well-being.
If successful, Flying Fish will operate the meat and seafood sections at Providore Market, a space for four businesses expected to open in October in a renovated space at 2340 N.E. Sandy Blvd.
Flying Fish would be one of the market's occupants; the others are Pastaworks, Emerald Petals (flowers), and a top local baker and farm.
Flying Fish would operate a small oyster bar serving oysters on the half shell, hot smoked salmon, house-made soups and beer and wine by the glass.
This week the campaign has a donor who'll match every donation.
Rewards include farm tours, boat cruises, family-style dinners and food-centric classes.
Flying Fish connects small, regional fishermen and farmers to a customer base in Portland through direct relationships, to guarantee traceability and the connection between the environment and economy.
It was founded as a response to political, environmental and health concerns about the mainstream food system.
What we have is, in essence, a very informal partnership, says Joe Schueller, co-owner of Rainshadow El Rancho, a ranch in Scio where he raises buffalo, ducks, chickens, rabbits and pork. Thats what makes it work. We have a relationship. He actually pays me what my product is worth.
The Flying Fish Kickstarter campaign runs through Aug. 23. Visit: https://www.kickstarter.com/projects/41467513/flying-fish-food-revolution.