The new 'Drive With Smokey' Oregon plate will coincide with Smokey Bear's 75th anniversary.

COURTESY PHOTO - The new Smokey Bear license plate for Oregon drivers is shown here. Only you can prevent forest fires.

That's the famous line from Smokey Bear. And now Smokey Bear will be looking at you from a brand new Oregon license plate design, KOIN 6 News reports.

The plate, a partnership between Keep Oregon Green, the Forest Service and the Oregon Department of Forestry, was launched Monday, coinciding with a nationwide celebration of Smokey Bear's 75th anniversary.

The new Smokey plate will be promoted on social media, using #DriveWithSmokey until they sell 3,000 vouchers for the plate. Once they get that many vouchers, the Oregon DMV will begin making the plate.

A voucher costs $40 and can be purchased through

Officials said 79 percent of the wildfires in Oregon in 2018 were human-caused.

"They are completely preventable," said Kristin Babbs, the CEO for Keep Oregon Green. "Wildfire awareness opportunities like this will help ingrain it in Oregonian's DNA."

KOIN 6 News is a media partner of the Portland Tribune.

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