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City launches new campaign, website to attract visitors to region to encourage them to explore from the City

COURTESY PHOTO: ADAM MCKIBBEN/EXPLORE WILSONVILLE - Floating down the Willamette River is another tourist option in Wilsonville. The City of Wilsonville and its tourism committee have continued their push to bolster Wilsonville's reputation as a travelers' destination.

They recently revamped the tourism website, will consider studying the feasibility of an indoor city sports facility, and distributed a survey of people who visited Wilsonville during the summer.

Unlike the City's old tourism site, the new Explore Wilsonville site, developed by Vertigo Marketing, doesn't rely on other entities like Yelp and TripAdvisor to direct browsers to local attractions. Instead, it includes a "Pocket Trips" feature, which provides ideas for visitors based on categories such as "Family Time," "Farmlandia Fun" and "History & Heritage."

One pocket trip in the History and Heritage category is titled "Frolicking Through French Prairie Oregon," which suggests tourists visit Champoeg State Heritage Area, French Prairie wineries like Lady Hill Winery and the French Prairie Gardens, and provides a detailed description of each location.

Many of the attractions listed on the site aren't actually located in Wilsonville, but Public Affairs Director Mark Ottenad said the site could help further the City's push to attract more tourists to stay overnight in Wilsonville hotels and, in turn, increase lodging tax revenue.

COURTESY PHOTO: RICH BACON/EXPLORE WILSONVILLE - The new Explore Wilsonville site suggests tourists visit Champoeg State Park while lodging in Wilsonville. "Wilsonville is not generally known or thought of as mainly being a tourism destination or place for visitors to stay. However, we're located in the middle of many wonderful attractions," he said. "The thought was to promote Wilsonville as a great venue to stay for your overnight lodging while you then take in various attractions as day trips."

He added: "We offer a wide variety of overnight lodging options at reasonable rates with convenient access to many regional attractions."

However, Wilsonville's hotels are mostly full during the summer but have many more vacancies during the colder months, so the tourism committee is attempting to increase tourism in the fall, winter and spring.

One problem is that most attractions in the Wilsonville area are outdoor-oriented, though the Explore Wilsonville site promotes shopping at the Woodburn Outlets, Washington Square and Bridgeport Village and indoor attractions like the World of Speed motorsports museum.

Click here to read the rest of the story in Wilsonville Spokesman.


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