Oregon's state fire marshal is turning to a big name Northwest celebrity to fight wildfires this year. In June, the Office of the State Fire Marshal adds Bigfoot to its wildfire safety education promotion.
The big guy will appear on state posters and in a social media campaign, #BelieveInFireSafety, encouraging people to avoid starting fires as our forests and grasslands dry out this summer.
"Wildfires can easily be ignited by backyard burning, an unattended campfire, a hot car on tall, dry grass, or from dragging tow chains, and they spread fast," said State Fire Marshal Jim Walker. "We hope our Bigfoot campaign will draw attention and create a bigger 'footprint' of wildfire prevention efforts around the state."
The campaign shows Bigfoot enjoying Oregon's wilderness (we all know he does anyway, right?) with an eye toward stamping out wildfires. The agency's website, www.oregon.gov/osp/programs/sfm/Pages/Wildland-Urban-Interface.aspx#believe, includes free downloads of Bigfoot posters, mobile phone and desktop wallpaper images, colorful social media images and even a T-shirt design. The images show Bigfoot hiking, fly fishing, four-wheeling and putting out campfires responsibly. Each Bigfoot image promotes a wildfire safety message.
Highway billboards with the same message are also planned. This summer, the fire marshal begins a social media contest for a Bigfoot T-shirt giveaway as part of the promotion.