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UPDATE: In light of fires, city will not paint intersection at Portland Avenue and Dartmouth Street in the shape of new logo

COURTESY RENDERING: CITY OF GLADSTONE - Volunteers will help city officials generate a geometric pattern using this image of the new Gladstone logo as a rough guide, but City Administrator Jacque Betz notes that the ultimate configuration of the shapes might differ slightly.Gladstone received approval from TriMet to reroute traffic Sept. 13 to paint crosswalks at Portland Avenue and Dartmouth Street in the shape of the city's new logo.

The following week, however, City Administrator Jacque Betz said that, with the tragic fires across Clackamas County, the event has been canceled.

"The city would prefer to focus on the care of its employees and the community this weekend instead of trying to complete the public art crosswalk at the intersection," Betz said. "Thank you to everyone (who) signed up to volunteer. We will reschedule the project in the future. In the meantime our priority is that everyone is safe and healthy."

As previously reported, Betz said the intersection lies in the "heart of Gladstone" and will help celebrate this summer's completion of the Gladstone Tourism Strategy.

Volunteers will use wood stencils to mask out the shapes and letterforms on the pavement, which they then will cover with paint.

"We will also apply a protective coating that will serve as a sacrificial layer and can be removed and reapplied as needed," Betz said.

Funding for the city's new tourism program is coming from about $200,000 collected in 2018 and '19 from hotels, motels, campgrounds, retreat centers, RV parks, vacation rentals and bed and breakfasts. At the Nov. 14, 2017, City Council meeting, city officials implemented a 6% tax on overnight stays in the city that went into effect Jan. 1, 2018.

Last December, city officials selected Rotator to create Gladstone's tourism brand. The city's consultant, with feedback from the community, developed the shape of the new logo to echo the shape of the intersection of Portland and Dartmouth, "arguably the most critical juncture in the downtown core given its proximity to local businesses and connections with the riverfront and McLoughlin Boulevard."

The city of Gladstone's new logo. Segmented shapes within the logo are supposed to resemble a blue river running alongside city blocks. Creators of the logo point out you can follow the shapes counterclockwise and read the letter G.

Given the COVID-19 situation, city officials are not positioning Gladstone as a tourism destination at this time, but rather they hope the new logo and paint job will remind people of the city's parks and recreation, "setting the table" for surprise and delight when people eventually visit.

"We are headed into new territory for Gladstone, investing in art and community pride," Betz said. "In a year, we may wonder why we did this, or we may have residents wanting us to introduce more color and a sense of playfulness for those walking by."


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