'Winterland PDX' turns boarded windows into art
It's no secret that between the nightly protests and the ongoing pandemic, small businesses in downtown Portland have taken a financial hit. But a group of local artists is using its talents to support businesses — and provide some entertainment for local families.
The monthlong event called Winterland PDX, organized by Travel Portland, involves 14 local artists and about two dozen small businesses across the city.
The art uses wood from buildings that have been boarded up, as well as household paint.
A restaurant or shop will display one of the life-size pieces in their windowfront. A business and artist will be featured each day beginning Dec. 1 and each day Winterland PDX will release a clue on Instagram to help you find that day's painting.
Organizers say it will both inspire people to shop small and be a way to highlight local artists. Each of the artists chosen for this campaign is a member of the Black, Indigenous and people of color (BIPOC) community, including 5-year-old Sean Grundmeyer, who said he painted Mount Hood "because it looks pretty."
Another artist, Emelia Halvorsen, said her painting shows a family cozied up around a fireplace. "I love the style of kind of 1950s artwork, but they never feature faces like mine, Asian Americans, so I like putting people who look like my family into that style."
Her painting will be featured in the windows of Powell's on Burnside, but the date is still a secret.
In January, each piece will be auctioned off online as a fundraiser for BIPOC youth organizations.
You can learn more about the project at shopsmallpdx.com/winterland.
KOIN News 6 is a news partner of the Portland Tribune. Their story is here.
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