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DAVID F. ASHTON - Jeff Buono holds Tessa, while exploring Security Signs truck at the Big Truck Day festivities in the Reed neighborhood. The co-owner of “Green Drop Garage”, Farhad Ghafarzade, freely admitted that the “Big Truck Day” event held on July 31 was a marketing tactic to attract attention to their automotive garage, just northwest of the Reed College campus.


But, the kids of all ages who came to look at, and climb on, the big rigs parked in the lot were broadly smiling as much as they would at a community carnival.

“We thought a good way of doing that, for the shop, was to engage the community and provide a fun event for the community,” Ghafarzade told THE BEE.

From nearby, the Security Sign Company brought in their largest “cherry picker” truck. They didn’t give rides, but parents and kids clambered up and on the massive vehicle.

Honking the horn of a shiny white rig from Heiberg Garbage & Recycling – another local company – provided giggles for many visitors.

The crowning attraction, Portland Fire & Rescue’s Westmoreland Engine 20, pulled in for a visit, after a fire run.

The company’s marketing coordinator, Donna Maleki, who came up with the idea, said she was both surprised and pleased at the turnout. “Yes, it’s about getting people to know about us, but the real idea is to provide a fun thing.”

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