'Summerville' draws a crowd in Sellwood and Westmoreland
Scores of businesses in Sellwood and Westmoreland hosted a neighborhood-wide celebration and sales promotion, called "Summerville", on Saturday, August 4. Featured were food, games, music, art, crafts, balloons, demonstrations, and select store discounts, as well as free trolley bus rides to encourage appreciation of area businesses and activities in the area.
Yellow and orange wooden flowers posted on utility poles by event coordinator Rachel Ginnochio of Rumpus Events signaled the passenger stops along the trolley-bus route, and free parking was offered by local banks. Sidewalk sales, giveaways, and bubbles abounded, as substantial crowds explored, snapped up bargains, and discovered new things about their neighborhood.
Sidewalk presentations included ballet performances at Sellwood's Classical Ballet Theater, glass-blowing at Vitrelux, map-painting at Tilde, and a black-belt demonstration at Kim's Taekwon-Do. Henna tattoos were bestowed at Sellwood's UPS Store, and Foot Traffic offered photo-ops with the store mascot, a large carved-wood Sasquatch. Miller Paint offered popcorn as well as birdhouse painting, while Sellwood Pet Supply opened a puppy splash pool.
Zoom+Care in Westmoreland provided a first aid station for anyone needing one. Oaks Amusement Park had a prize wheel for free skates and rides, and at the neighborhood association's SMILE Station, there was a table at which passers-by could "buy" personally-engraved bricks for in the pathway in front leading to the Old Sellwood Bridge remnant on permanent display.
Visitors did not go hungry, enjoying free iced coffee and tea at Starbucks and full-meal options at the Iron Horse Restaurant; other dining spots offered similar deals.
Games, contests, books, and raffles mingled with sidewalk sales, dances, and face-painting. A photo contest hosted by the recently renamed "Sellwood Moreland Business Alliance" business association, which was behind the day of fun, offered prizes for photos of Happiest, Silliest, and Hungriest Shoppers that visitors posted on Facebook and Instagram.
The six hours of Summerville also served as a preview for the 39th annual "Sundae in the Park" in upper Sellwood Park the following day, at which SMBA sponsored the evening activities, including a "Movie in the Park" at dusk, featuring "Star Wars: The Last Jedi", which attracted quite a crowd.