Link to Owner Dr. Robert B. Pamplin Jr.



The annual Sellwood and Westmoreland summer promotion had great weather this year

DAVID F. ASHTON - Set up in front of SMILE Station during Summerville, Moreland Farmers Market Board Member Kristen Eberlin served up custom-blended granola for Olivia French, while mom and dad Bert and Lisa look on. Neighbors came out to celebrate with the business community on August 3 at the annual "Summerville" promotion put on by participating members of the Sellwood Moreland Business Alliance (SMBA).

DAVID F. ASHTON - At this Summerville location, Westmoreland Ace Hardware, Ryne Elliott and dad Todd decorated free hula hoops provided by the store. "During our neighborhood's summer celebration, local shops and service providers – no outside vendors! – entertain visitors of all ages," explained current SMBA President President Hailey Percival, of the Edward Jones office in Sellwood.

DAVID F. ASHTON - During Summerville, Savory Spice store manager Heather Wambach served grilled pineapple, seasoned with Moroccan spice Ras el hanout.  Many visitors to "Summerville" took the free trolley rides looping through the S.E. 13th Avenue, Tacoma Street, Bybee Boulevard, and Milwaukie Avenue business areas, she said.

"It's far more than a collection of sidewalk sales," observed Percival. "There are fun free activities going on at several locations across the district; and, at the same time, it's a great opportunity for neighbors to shop the specials, and engage with the local business community."

DAVID F. ASHTON - Stepping from the Summerville Trolley, Carey and Aidan Caldwell headed off to explore more of the days free activities in Sellwood and Westmoreland. The mandate of the SMBA is to continue providing a vibrant business district, Percival commented. "Shopping local, and supporting local businesses and restaurants, is important -- and 'Summerville' is a great chance to remind the neighbors that we're here for our neighbors, and about what each of these businesses brings to the neighborhood."

To learn more about the Sellwood Moreland Business Alliance – and easy ways to "shop local" – go online to

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