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They moved out of Sellwood a year ago -- now they've opened a new branch, back in Sellwood!

RITA A. LEONARD - Danielle Lavine is the manager of the newly-opened Sellwood retail store of Sock Dreams, now situated on the second floor of the Milieu Collective, at 8012 S.E. 13th Avenue. "Sock Dreams", which started their retail and online sock business in Inner Southeast, and left the space they had occupied on S.E. 13th Avenue in Sellwood a year ago for a spot in North Portland, has opened a second store back in Sellwood, as of November 2.

This one is to be found upstairs at "The Milieu Artist and Retail Collective", 8012 S.E. 13th Avenue.

"Milieu" opened nearly two years ago, featuring five different women-owned businesses, and a second floor mini art gallery. Since that time, some of those businesses have come and gone, but now Sock Dreams has a second retail store there, near their former Sellwood location.

In 2018, Sock Dreams moved from S.E. 13th Avenue to a storefront at 3962 N. Mississippi Avenue, which was A.D.A.-accessible for customers (the former Sellwood store had stairs leading up to the front door), and also had more room for their employees. The phone number remains 503/232-3330.

Although the newly-opened retail store at Milieu is located on the second floor, proprietor Monique Natosi says its staff can bring items downstairs for viewing by those unable to climb stairs – or, they can refer people to the "accessible" North Portland store. "Milieu seems to be a perfect fit for us," she reflects.

Monique Natosi and her husband Dara Jellinek co-own Sock Dreams. In 2018 they launched a brand new website – www.sockdreams.com – to expand their market. They continue to improve their online sales and service, they say – and to offer new styles and patterns. Currently their stockroom houses over 1,500 different sock styles and accessories.

Indeed, the North Portland Sock Dreams continues to be their main retail outlet; but when Monique learned about an opening at Milieu, she decided to set up a second retail shop there. "I still live in Sellwood, and love the area. At Sock Dreams, we believe everyone deserves fun socks that make them feel happy and comfortable. We personally test everything we sell, and we work hard to offer an amazing selection of U.S.-made styles, in addition to our international collection, and our ever-growing array of organic and eco-friendly socks.

"We're also committed to being a positive force for change...by giving back," she continues. "In 2016 we started doing 'Donation Partnerships', a collaborative giving effort between ourselves and our customers. Each month, a portion of sales from specially-marked socks are donated to great organizations . . . charities we believe in, and others chosen from customer suggestions."

Currently, the Milieu Collective also is also home to several other stores – Portland Chocolate Laboratory; Modern Madini handcrafted metal jewelry; Purpose Handmade leather goods; Roots of Joy Plants and Floral Design; Silly Daisy candles and children's clothing; and Vine and Dandy – gifts inspired by nature.


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