A new shop specializing in aromatics of many sorts, with an herbal emphasis, is open in Brooklyn

RITA A. LEONARD - Jennifer Vanderfleet is proprietor of Third Generation Herbal, at 3434 S.E. Milwaukie Avenue. A new alternative and holistic health studio has opened in the Brooklyn neighborhood at 3434 S.E. Milwaukie Avenue, just inside the front door of "Know Thy Food" grocery.

This separate business, called "Third Generation Herbal", is owned and operated by Jennifer Nan Vanderfleet, who set up production of her products in 2013. "Perfumery is for my own artistic expression," she remarks. "Scents are a sort of 'olfactory time travel'."

Vanderfleet specializes in essential oils, advice, and custom blending, to address allergies, skin care, elder care, emotional wellness, and custom aromas. She also sells Japanese incense and facial cleansing soap.

"I sell about half herbal perfumes, and half alternative wellness supplies. I craft quality products for people of all ages, and sometimes for animals," she says. "I hope to offer people an access to oils that allows them to explore the olfactory realm.

"I use 100% therapeutic-grade essential oils, and other natural ingredients from around the world, to make quality products that are naturally medicinal, unique, and aromatically intoxicating," she continues. "I studied herbalism in college, and while apprenticed to a neuro-psychologist at the Medical College of Georgia.

Vanderfleet's physical location also serves as her production studio, open Mondays through Fridays from 12 noon until 5 pm – but she also offers her products online –

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