Summer arrived promptly on time on June 21st — and, as temperatures rise, so does the sweetly satisfying need for a scoop or two of cold ice cream. "Holler Treats" — already popular in Sellwood-Moreland as a coffee, dessert, and pastry shop which shares space with Holler Restaurant — has re-launched itself with a strong focus on meeting the creamy need to become the neighborhood scoops and treats shop.
Holler Treats opened last fall at the same time as co-located Holler Restaurant. The two businesses share the eastern portion of the bottom floor of the "Meetinghouse" full-block apartment building at S.E. Milwaukie Avenue and Ogden Street. An arcade combines the two spaces. One could grab dinner at Holler, walk a few steps to enjoy a beverage while playing some classic arcade games, and then stroll a few more steps to top it off with a dessert.
These establishments are the latest creations from the Holler Hospitality Group, which also owns the Downtown Portland Bullard Tavern and Abigail Hall cocktail bar. Danielle Bailey, Holler Hospitality's pastry director, helps run the sweet-tooth side of the business, and is excited about the change coming to Westmoreland.
"I've been with Holler Hospitality five years now. Every time they expand I get to be a part of the new project," Bailey told THE BEE. "I've done several different types of restaurant work, and I get to combine all of that here. I make some bread, some ice cream, and some cakes. It's really sweet."
Holler Treats originally started as a partnership involving "Good Coffee", and didn't hone in on the sweet tooth as much then, selling mainly espresso, with pastries, and party cakes, and some ice cream offerings. However, with the plethora of coffee shop options in Inner Southeast, and with their sales of the ice cream skyrocketing, there seemed a clear need to make some adjustments.
"It turned out the neighborhood really liked the ice cream component, and that was our biggest seller. We decided to focus more on that," said Danielle. "We went for more scoops and treats, rather than a café."
The store traded the espresso machine for a milkshake mixer, and the menu now offers a full lineup of locally made ice cream, milkshakes, sundaes, floats, and many of the familiar pastries, treats, and cakes previously associated with the shop."We are doing more float flavors and ice cream sundaes now. We got a larger-capacity ice cream freezer, so we can do more flavors of ice creams," explained Bailey.
Their ice cream is made in-house, and she shared that most folks love pairing it with a homemade waffle cone dipped in fudge and peanuts: The classic drumstick.
The grand re-opening happily occurred on the summer solstice, June 21st, which turned out to be one of Portland's hottest days of the year to date — and, of course, with summer break in full swing. Bailey hopes their launch can capitalize on this.
"We've seen more kids around, and we also have some adult beverages if the parents want to come along too," remarked Bailey. "We love hosting parties. Kids mostly, but adults too. There is an arcade between us and Holler, so you get the whole area to run around in and have your party."
As for the future, keep an eye out for a growing menu."Not so much changes, but just expanding on this idea. We want more frozen treats: Grab and go Popsicle style things; seasonal flavors. I want to change the floats and sundae flavors periodically," said Bailey.
Through it all the shop isn't forgetting their coffee-flavored roots. "We do have a coffee flavor [ice cream] and still use that 'Good Coffee' to make it!"
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