Tualatin's Golf Farm is about passion for golf
How's your golf game?
PGA Tour veteran and longtime Oregon resident Brian Henninger thinks it can be better, which is why he opened The Golf Farm three years ago.
"We like to challenge people when they come in here," Henninger said. "Golf's not easy, and changing and working on stuff can be difficult, but we want people coming back, and at the end of the day, we want them still loving the game."
Henninger started The Golf Farm — which is located off of Southwest Tualatin-Sherwood Road on 112th Avenue in Tualatin — with business partner Amy Simanton, who too is an accomplished golfer. The Portland native won an individual high school state championship at Lake Oswego, was a four-time first-team all-conference selection at UC Davis, and spent two years on the Symetra Tour, the LPGA's second circuit.
Henninger taught Simanton throughout her college career, and when both had finished playing competitively and were in the early stages of a teaching profession, they thought why not work together?
"We just kind of had this idea and the pieces just came together," Simanton said. "So, we just pulled the trigger on it, and we've just been working hard and built a really cool business."
The facility itself is 4,000 square feet and entirely indoor. It houses hitting bays with full-impact screens, three Trackmans, and an atmosphere built around the game by people who love it.
While both Henninger and Simanton will tell you that a large portion of their clientele are aspiring junior or college players, all are welcome.
"I think Amy and I both would tell you our forte is the college kids and juniors, but we work with a variety of people of all ages here," Henninger said. "We have older people, and we have a blast. We support whoever walks through that door and manage what they bring us in regards to their goals and aspirations."
Simanton said that what separates her and Henninger from other teachers is that while they can relate to golfers of all levels, aspiring or present-day tournament-level players can tap into the experience and knowledge they have playing at the highest level.
"Brian's been there and done that in a lot of ways," Simanton said. "When it comes to the professional and college kids that come through the door, you're getting advice from somebody that knows how to prepare, can tell you what it's like to lead a tournament going into the last day, has dealt with that nervousness you get on the first tee — and that's comforting to a student looking for that confidence."
Both also understand that what works for one golfer doesn't always work for another. A golf swing is unique to each golfer, so individuals' swings need to be approached from that perspective.
"I know how difficult it is to piece a swing together, but our job is to make it manageable," Henninger said. "We're players first, and I think that resonates with our customers. We know how hard this game can be, and we know the difficulty people are possibly going through, but we don't pull punches either. We like to illustrate to them quickly what their problem is and give them a design to fix it, then it's up to them to put in the work."
The Golf Farm isn't just for one-time lessons either. The business offers weekly and bi-weekly memberships, with two-hour sessions that include tips through the bag from the driver to the irons, and of course, guidance around and on the greens. They also include training routines, strength and flexibility advice, and college recruiting support for junior golfers looking to play collegiately.
Ultimately, Henninger and Simanton are making a business out of both their love for and expertise in the game.
"We've created a culture here that's built around people's passion for the game and their desire to get better," Simanton said. "When I was in college, I liked the culture Brian created when he was coaching us, because there were always multiple people around and it was very collaborative. I was always excited to see who was going to be there, and our hope was to build something similar here. That's what I wanted to be a part of, and I think we're doing that here."
You can find more information on The Golf Farm at henningergolffarm.com.
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