Rhody Rising narrows logo search down to six designs
To showcase its identity and best qualities, Rhododendron is seeking a logo. As of Saturday, March 17, the Rhododendron Community Planning Organization (CPO) had 44 prospects.
The effort to brand the small mountain village is one part of a village-improvement campaign called "Rhody Rising." In its endeavor to rebrand, the group issued a challenge to anyone who has ever appreciated the small mountain community: Create a logo that just says "Rhody."
At the March 17 meeting, each attendee was given three chances to vote on the logo designs submitted, and the selection was narrowed down to six finalists.
"I was going to be thrilled at 10," CPO president Steve Graeper told The Post. "To have 44 is unreal. The excitement of the community is unreal."
Krista Hebb, a local woman who works in promotional merchandise, shared what she looks for in a design while she voted on her top three.
"I look for little things," she said. "If it has really good lines for printing."
She pointed out one logo she liked — one which later became one of the six finalists. "It's very simple," she said, "but it also features the rhododendron."
Others looked for different components they felt were truly indicative of the mountain community.
"Everyone thinks Rhododendrons or Rhody," said Linny Adamson, curator at Timberline Lodge. "To me, if you live here, you live in the trees, in the view of Mount Hood. I say I live in the shadow of the mountain … the last stop before the Mt. Hood National Forest. (Rhododendron) is a best-kept secret, but I guess it's not going (to be) best kept now."
Many of the logos included the Rhododendron flower, pine trees, cabins, rivers — basically any and everything one would think of when picturing the mountain village. Designs chosen to be considered by the matrix committee were submitted by Renee Lamoreaux, Cheryl Budd, Mark Schumaker, Laurie Crabb and Haley Montana.
The matrix committee, which comprises members of the CPO's Rhody Rising subcommittee and members of the Clackamas County Arts Alliance, will meet in April and assess the finalists' entries. The designs will be judged based on popularity, ease of production, cost of reproduction, visual acuity and the design's total score. The CPO will vote for one of the three designs.
"There are so many great Rhododendron logos," Graeper said. He also said the logos not chosen as the main image to represent Rhododendron may be considered for other village ventures, such as the proposed Rhododendron Festival.
When it was announced there had been no specific donations made to the logo contest, making the prize promised to the winner impossible, local business owner Michael Budd stepped up. Hearing there was no money for a donor to match, he quickly offered up $250 of his own money.
"I'm interested in the economic development of Rhododendron," Budd said. "We need a brand and an identity."
"This has been a great experience watching this (project come together)," noted Mark Seder, architect consulting on the Rhody Rising initiative. "(It's great) to see so much energy and enthusiasm and funding generated by just the community."
The next public meeting will take place on Saturday, May 19, at a time and location yet to be determined. At this meeting CPO members — and only CPO members — will vote and choose the winning design.