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Clackamas tourism effort recognized for quality of redesigned online services

CONTRIBUTED PHOTO: MT. HOOD TERRITORY  - Ryan Snyder, chairman of the Oregon Tourism Commission, Travel Oregon CEO Todd Davidson presented Mt. Hood Territory webmaster Daniel Gering, Drozian Webworks owner and web developer Dusty Drozian and Mt. Hood Territory Marketing Manager Jeannine Breshears with the Best Oregon Website Award at the Governor's Conference on Tourism in Bend. Before people visit the Mount Hood area, their pre-trip inquiries often lead them to a virtual destination — www.mthoodterritory.com.

The effort by Clackamas County Tourism and Cultural Affairs staff to inform and entertain with its online endeavor, Oregon's Mt. Hood Territory, has earned them several awards. The latest was "Best Oregon Website," which the staff received from Travel Oregon at the annual Governor's Conference on Tourism in Bend.

The reasoning behind Travel Oregon's choice was Mt. Hood Territory's "content-driven website redesign," according to a statement from the county online service.

Recent changes to the site have garnered about 2,400 more unique visitors to partner websites than recorded this time last year, the statement said.

The traffic the site drives to partner websites is one way the staff at Mt. Hood Territory measures its success.

"Key to online success is understanding our visitor and their behavior. With that knowledge we first focused on the mobile experience and provided tools that will help the mobile visitor to rapidly find what they are looking for," noted Mt. Hood Territory webmaster Daniel Gering. "Whether it was iconography, filters that help the user to utilize the maps or just simplifying the navigation, we redesigned with the mobile user first."

The main goal of Mt. Hood Territory is to drive economic development by encouraging tourism and revenue generated from those visiting the area. Transient room taxes from area lodging facilities and campgrounds contribute greatly to the funding of the county effort.

With the redesign, Gering said, "Another focus for us was to deliver quality copy and content that inspired the user to look further into the website."

"We found that if a visitor was looking for something hiking related, they could be inspired by other offerings that would relate to the hiking experience, including a wide variety of activities, lodging and dining experiences," he added.

The redesigned website is up and running at www.mthoodterritory.com.

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