Killer Burger plans major expansion across West
Killer Burger is expanding its franchises along the Interstate 5 corridor and into other Western markets.
The Portland-based, rock 'n roll-themed burger joint, known for its unusual creations, including a signature burger topped with a combination of pickles, bacon and peanut butter, recently announced its plans to expand throughout the Pacific Northwest and beyond, to cities like Boise, Idaho; Reno, Nevada; and Denver, Colorado.
Currently, there are 13 Killer Burger locations in Oregon and Washington, including restaurants in Beaverton, Hillsboro and Sherwood.
Killer Burger projects more than quadrupling its franchise presence in the next five years.
"We've built the concept for the long haul. Staying patient with our growth has meant prioritizing profitability for our franchisees with the most distinguishable burger brand in the country," said TJ Southard, chief executive officer and founder of Killer Burger. "When it comes to an experience where burgers, craft beers and music come together, there is no other concept that brings the energy like we do. It all starts with the best-tasting burgers — it's why we've been named Portland's 'Best Burger' so many times."
Southard said he developed Killer Burger to open a restaurant where he and his close friends could hang out, blast rock music, enjoy diner-style burgers and drink craft beers. The brand claims a cult following.
When state mandates changed the rules for restaurant service because of COVID-19, Killer Burger's operations team upgraded procedures and changed store layouts, creating a modular service design. They invested in an online ordering system to give Killer Burger loyalists a convenient and safe way to satisfy their cravings. Store performance has remained strong, which means this new store layout will be adopted into mainstream operations going forward, according to the company.
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