The new chief executive officer of the Tualatin Chamber of Commerce comes armed with extensive experience working in marketing and with nonprofit organizations, many on them related to medical specialties.
Anneleah Jaxen was hired April 1 and officially began her duties April 13.
Susan Noack, chamber board president, touted the board's selection of Jaxen, saying she brings a rich career of nonprofit management, leadership, strategic planning and marketing to the chamber.
"She is passionate about uplifting everyone involved in our chamber and is the right fit to enhance what we currently do to support the business community," said Noack. "Under her leadership, we will continue to build on our programs and partnerships so that our businesses thrive. Anneleah is the epitome of TEAM (Together Everyone Achieves More)."
Jaxen replaces Roy Gugliotta, who was let go after only eight months on the job after the chamber board "unanimously voted to move in a new direction for the benefit of our members and partners," according to a letter sent to chamber members in September 2021. No further details on why Gugliotta was fired less than a year into his tenure have been released.
After Gugliotta's departure, Caitlyn Quwenikov, the Tualatin Chamber of Commerce's director of member services, was named the chamber's interim chief executive officer.
Jaxen said she's not only looking forward to ideas from businesses related to what the chamber can do, but she is also seeking input from the city government in Tualatin, which has offices just across the street from the chamber office and visitor center.
"I'm excited to see what's possible. What does everybody want? What does Tualatin need?" she said.
Eighteen months from now, Jaxen said she wants other organizations to point to Tualatin Chamber programs as examples of what's been successful in the region.
Jaxen said she was attracted to the chamber position after talking with Jane Larsen, a longtime friend and graphic artist from Tualatin who is also a chamber member.
"She just called me and said, 'This is you. What they need is you.' And I said, 'Really?'" said Jaxen.
Jaxen decided to apply, and the board voted unanimously to hire her.
"My last job was at 211 Info, which is a resource and referral nonprofit," said Jaxen, a Lake Oswego resident who lives near the Bridgeport Village shopping complex. "211 Info is this wonderful telephone service where you can call in — just dial 211 — and you will get a person on the phone that will navigate you through whatever you need, whether that's food stamps, shelter, housing, help with your heating bill, medical care."
Jaxen also worked in healthcare marketing at Providence Home and Community Services.
"I became an expert in strategy — and business strategy — development and growth, and I learned a lot of that from Providence, because they were such impeccable business people," she said.
Jaxen also worked for Providence in its home oxygen and medical equipment department and was also a regional director of marketing for Life Care Centers of America. She also worked under Lake Oswego's Adult Community Center director.
A member of the Lake Oswego Rotary Club and the Lake Oswego Chamber of Commerce, Jaxen was selected by its board in 2008 to rebrand the organization.
Then she recruited to start up a relief nursery for a nonprofit organization charged with helping stop child abuse and neglect through intervention, serving as executive director there for six years. She went on to work for other nonprofits as well.
So far, Jaxen says, she's enjoying herself. She's spending a lot of time communicating with startup companies and so-called "turnaround" businesses, bouncing back from economic or other stressors.
Jaxen is also mother to three daughters: Savannah, a neo-natal intensive care nurse; Valerie, a third-grade teacher, and Megan, who works for Nike.
"I adore them," she said.
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