Lueb pushes for walkable city, equity in bid for mayor
If elected as Tigard's next mayor, Heidi Lueb says she will continue to pursue the city's goal of creating a walkable city as well as an ambitious plan of achieving carbon neutrality over the next 13 years.
Lueb, who currently serves as president of the Tigard City Council, announced her candidacy for the city's top elected seat Tuesday, April 26.
It followed a decision made the previous week by the Tigard City Council that effectively interpreted language from the city charter ruling that Tigard Mayor Jason Snider would not be eligible for re-election because he'd need a two-year break in his service in order to run.
The council further determined that no one can run for a partial two-year term if they would reach their term limits halfway through a normal four-year term, as would be the case if Snider served through 2024.
So far, Lueb has garnered the endorsements of both Mayor Snider and past Mayor John L. Cook, both of whom she spoke with when contemplating whether to run, asking them about the job and whether they felt she would be the best choice for mayor.
"I was certainly happy to find out that they both supported me and think that I'll do a great job leading the city forward," said Lueb, a Tigard resident since 2016 who was appointed to the council in 2019 and elected in 2020.
Lueb admits that she would have supported Snider in his re-election bid if he had been eligible.
"Nobody's perfect, but I think he's done a good job as mayor, and so I would have been happy to support him had he been able to run," Lueb said during a phone interview Wednesday, April 27.
Lueb will face a colleague on the council in the form of John Goodhouse, a member of the Tigard City Council since 2014. Goodhouse announced his candidacy in June 2021.
Goodhouse owns John Goodhouse Independent Insurance Agency in Lake Oswego and purchased Tigard's Beach Hut Deli last summer.
As far as differences between herself and her challenger, Lueb said that there are things the two agree on, but also much they don't.
In addition to pursuing policies related to diversity, equity and inclusion, Lueb said the city needs to continue its work responding to the COVID-19 pandemic. At the same time, she wants to see a continued focus on the city's strategic plan, which includes making Tigard a walkable community. That plan includes updating city infrastructure and making the city more accessible to everyone.
She said she's also excited about the council's pursuit of its community resiliency plan, which aims to bring the city to carbon neutrality by creating net-zero carbon dioxide emissions by 2035.
"It's one of the most aggressive and ambitious plans out there, and that's what we asked for as a council," Lueb said. "That's what I specifically asked for. I called it a 'moon shoot' and (asked that it) be bold, and they've taken that very seriously."
Lueb said to meet that timeframe, much will have to happen over the course of the next several years.
Also, Lueb wants to take a close look at how future city facilities should look like including what Tigard needs. Currently, city officials are looking for a new site to locate a new public works building on Southwest Burnham Street. When found, tentative plans call for the old public works building to be torn down and replaced with a new multi-story City Hall and police station.
Lueb said she believes her business background would benefit the city as well if elected mayor.
A graduate of the University of Oregon, she has a degree in business administration with a focus in accounting. She holds a minor in political science from the University of Oregon as well.
Currently the head of finance at Thesis, a Portland digital advertising agency, Lueb said she's worked at a variety of companies in the past, including a certified public accounting firm. She said that her business acumen helps her ask questions such as whether a project fits into the big picture and how to pay for it.
"These are all things that I'm thinking about when I make my decisions," she said.
Lueb touted her openness as an asset in running for mayor as well.
"I'm a very open, honest, transparent person," said Lueb. "You're gonna get nothing but complete honesty from me, and I think that's really important to continue to do that and to advocate for that."
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