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Sports marketing class promotes event that aids metastatic breast cancer research and treatments

COURTESY PHOTO: MAGGIE TROXELL - Senior  Briana Tran (who is also a varsity volleyball player), junior Mathew Studer, senior Anna Follett (another varsity volleyball player) and junior Reese Hare display the promotional materials that will be on sale for the Oct. 18 Side-Out Foundations Dig Pink program.  When Tigard High School's volleyball coach asked Sue Suttich if her Tigard High School sports marketing class would like to help out for the annual The Side-Out Foundation's Dig Pink program years ago, Suttich had a quick reply: "Absolutely!"

Each year, the nationwide program sponsors 9,000 volleyball games with fundraising events benefiting research and treatments for metastatic breast cancer.

"It's always something my sports marketing team does," Suttich said.

Suttich is Tigard's volleyball announcer. She and her husband also own a six-court facility in Beaverton that hosts a club volleyball program.

"I'm very invested in volleyball," she remarked.

Rivals Tigard and Tualatin will match up at 6:30 p.m. Monday, Oct. 18. The game will be held in Tigard High School's main gym.

It's also Senior Night, the last home match for Tigard seniors.

Suttich, who is also the school's business department coordinator, said she found the Dig Pink program perfect for her sports marketing class.

In essence, the sports marketing class is in charge of hyping the rivalry game — working to get as many passionate home fans into the stands as possible to cheer the Tigers on.

"The class is responsible for everything," said Suttich. "They're promoting it. They've decided on the theme. They've decided on the slogan, which is 'Go Pink or Go Home.' They designed the T-shirt. They're making posters and banners for the wall and the gym that night."

Those $10 T-shirts are being produced by the business class that runs the student store, which makes the shirts.

The sports marketing class will also run the concession stand, selling pink face masks, pink rubber wrist bands, pink donuts, pink cotton candy and more. It will also run a raffle and sell tickets.

"All the money goes to Side-Out," said Suttich.COURTESY PHOTO: MAGGIE TROXELL - Senior Anna Follett, a varsity volleyball player, works on a poster promoting the Oct. 18 Dig Pink volleyball fundraiser, which benefits research and treatments for metastatic breast cancer.

Junior Martin Reyes said he's enjoying the work necessary to help promote the Dig Pink volleyball match.

"I am experiencing something that I have never experienced, and that is a class that I get to learn different values and priorities in a marketing class — and especially in a sports (setting)," he said.

Another junior, Ada Yake, agreed.

"The most important thing that I've learned this year is that all of the money that we are making is going towards cancer research, which makes us want to sell more things," Yake said.

Junior Cynthia Zamora said she found it fun promoting the upcoming event, an experience that she will remember for years to come. The project demanded teamwork, she noted.

"As a class, we all needed to cooperate and work together to be able to make Dig Pink a successful event. We each had to pull our load and participate in order to accomplish our goals," she said.COURTESY PHOTO: MAGGIE TROXELL - Juniors Ada Yake, left, and Lyric Johnson, students in Sue Suttichs sports marketing class, stand in front of a poster promoting the upcoming Oct. 18 volleyball matchup between Tigard and Tualatin.


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