Thriving in Aurora
While going town to town, seeking the right Willamette Valley locale for a business to flourish, the Marcell family thinks it found the most fertile area suitable to their craft.
"We looked at several different locations, but nothing we saw was as special as Aurora," said April Marcell, who along with her two daughters, Mackenzie and Kayla, held a ceremonial ribbon-cutting for Aurora's newest antique shop, Three Daisies Vintage on Saturday.
Among those in attendance at the ribbon-cutting were Aurora city councilors Tom Heitmanek, Tara Weidman, Mercedes Rhoden-Feely and John Berard, along with City Recorder Scott Jorgensen. Mayor Brian Asher was out of town on business.
Located on Main Street in the building that formerly housed The Aurora Company, Three Daisies blends into its surroundings as though it was deliberately woven into the fabric of the block.
All three proprietors bring a generational legacy of working with antiques. April has been buying and selling antiques for much of the past decade, an art she learned from her mother and uncles. Mackenzie managed Merchant Square in Chandler, Arizona, one of that state's foremost antique-vending destinations. Kayla, who is transferring from Chandler-Gilbert Community College to George Fox University to complete her education, also has worked in antique shops.
Antiques are what they do.
"It was just a good fit for us," said Todd Marcell, April's husband and dad to Mackenzie and Kayla. "Those three have looked at a lot of different cities. At first when we came in here, this building was taken. Then that deal fell through."
April said they loved the location when they saw it, but a lease was pending for another business.
"I gave them my phone number, just in case, and I'm thankful that I did," she said.
"It was meant to be," Todd added. "I'm proud of them all."
Jorgensen said one of The Aurora Company's owners took a job in New York, which required them to close shop and move. No one wanted to see the building in the heart of town sitting vacant for any length of time.
It won't — and Three Daisies is the perfect fit.
"They've done some great things with it inside; the merchandise is well displayed," Jorgensen said, adding that the splendid decor spans the entire two stories.
Three Daisies is among several economically active developments in Aurora at different stages. Barely a stone's throw across the street is where Conroy Classics is due to break ground on a three-story building that will include apartments upstairs.
Down the road apiece Portland Electrical Construction, Inc., a family-owned contracting business, based in Oregon City, is in the process of building a new facility to accommodate its expansion.
Jorgensen said other Aurora developments include a coffee cart that has been approved for the business district, while Aurora Colony Pub took advantage of the recent pandemic-related shutdown to remodel its eatery to facilitate a more family-friendly atmosphere.
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