ODOT and the Grand Prix of Portland team up to fight distracted driving
The Transportation Safety Division of Oregon Department of Transportation has a new partner for their traffic safety message. The Grand Prix of Portland IndyCar race has joined forces with TSD to fight distracted driving.
TSD's Distracted Driving Program will be highlighted for all three days of the Grand Prix, which happens over Labor Day weekend, August 30 to September 1, at Portland International Raceway. The program's messaging will be featured prominently around PIR, including on-site branding, an exciting opportunity to experience the state's Distracted Driving crash vehicle, as well as digital reminders to help everyone get home safely.
"ODOT's Transportation Safety Division has an important message for all drivers to 'Park Your Phone' while driving," said Jerry Jensen, general manager of the Grand Prix of Portland. "It takes the race car drivers' full attention on the task at hand to go fast and win at the Grand Prix of Portland. We ask that our race fans do the same when commuting to and from this great event in a couple of weeks."
This partnership is part of TSD's yearlong effort to raise awareness and education on the dangers of using your phone or other electronic devices while driving. According to the National Highway Transportation Safety Administration, distraction is a specific type of inattention that occurs when drivers divert their attention from the driving task to focus on some other activity instead.
As an official event partner, TSD will provide on-site fan engagement opportunities throughout the racing event weekend. The Distracted Driving Awareness Mobile Trailer will be onsite to provide an educational and conversation-starting display about the very real consequences of distracted driving.
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