Portland auto dealer Jim Fisher wins national recognition
Jim Fisher Jr., owner and general manager of Jim Fisher Volvo in Portland, has been nominated for the 2021 TIME Dealer of the Year award.
The award is one of the automobile industry's most prestigious and highly coveted honors. Recipients are among the nation's most successful auto dealers who also demonstrate a long-standing commitment to community service.
"We wouldn't be as successful as we are today without having great customer relationships. We are proud to have many, many repeat customers and friends that we do business with every day," Fisher said.
Fisher is one of a select group of 40 dealer nominees from across the country who will be honored at the 104th annual National Automobile Dealers Association (NADA) Show being held virtually Feb. 9 to 11, 2021.
The announcement of this 52nd annual annual award was made by Viktoria Degtar, Global Chief Revenue Officer, TIME, and Doug Timmerman, president of Auto Finance for Ally Financial.
A 1985 graduate of Oregon State University in Corvallis, Fisher grew up in the family dealership business. "I worked summers during my high school and college years at our Datsun/Nissan dealerships," he said. "My dad made sure that I experienced all aspects of the business, and both my mom and dad raised me to understand the value of hard work and integrity."
After a brief stint at a dealership in San Diego, California, Fisher returned home in 1987, after his father unexpectedly passed away, to run the sales department of the Volvo dealership. He eventually became general manager and part owner with his sister, Jane Fisher-Graybeal, and his mother, Ruth, who passed away in 2020.
"My mother was the hardest worker anyone ever knew," he said. "She was at the Volvo store seven days a week, from open to close. She made sure things got done and got done well."
Today, he and his sister carry on the legacy and together run Jim Fisher Volvo, the namesake dealership his father established in 1957 when the brand was just being introduced to the United States market.
"I am so grateful to be working side by side with my sister, as she is a great partner and contributes significantly to our success," Fisher said. "We are also very fortunate to have many long-term, loyal employees that give us their best every day."
Fisher is actively involved in his state and local dealer associations. He has been a member of the board of the Metro Portland New Car Dealers Association since 1995, serving as the group's president for two years.
"We are very involved with the Portland International Auto Show, which hosts an annual Sneak Peek preview party that generates more than $600,000 in funds for local charities each year, with over 5.1 million raised since 2011," he said. "We also fund and support lobbying efforts within the state to help our businesses address issues that impact our industry."
In the area of community service, Fisher Volvo is proud to be the lead automotive sponsor for the Portland Marathon and the Oregon Health & Science University's Doernbecher Children's Hospital in Portland, for which the dealership has sponsored their annual fundraiser, Doernbecher Freestyle, since its inception in 2004. This program gives selected child patients the chance to work with Nike designers to create shoes and apparel that are presented to the public at an event and sold online.
"We have supported Doernbecher for many, many years," Fisher said. "We see, firsthand, how they put the funds to use and the results that they are able to achieve. It is a great organization and they work miracles for the kids."
Dealers are nominated for the award by the executives of state and metro dealer associations around the country. Fisher was nominated for the TIME Dealer of the Year award by the dealers of the Oregon Auto Dealers Association. Jim and his wife, Julie, have two daughters and one granddaughter.
The award is sponsored by TIME in association with Ally Financial, and in cooperation with NADA. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity.
In its tenth year as exclusive sponsor, Ally will also recognize dealer nominees and their community efforts by contributing $1,000 to each nominee's 501(c)3 charity of choice. Nominees will be recognized on AllyDealerHeroes.com, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.
"The TIME Dealer of the Year award celebrates the country's top dealers who understand that their businesses thrive when they give back and help their communities grow," Timmerman said. "In short, the award recognizes dealers who do it right in their businesses
and in their communities."
TIME is a global media brand that reaches a combined audience of more than 100 million around the world, including over 40 million digital visitors each month and 45 million social followers. Ally
Financial Inc. (NYSE: ALLY) is a leading digital financial-services company with $180.4 billion in assets as of June 30, 2019. The annual NADA Show brings together more than 20,000 franchised dealers and their employees, industry leaders, manufacturers and exhibitors to learn about the latest auto industry tools, trends, products and technologies.
You count on us to stay informed and we depend on you to fund our efforts. Quality local journalism takes time and money. Please support us to protect the future of community journalism.