Volvo commits to an all-electric and online future
Volvo has announced that the future of Volvo Cars is electric and online. The Swedish automaker stated that by 2025, it aims for 50% of its global sales volume to consist of fully electric cars, and the rest will be hybrids. By 2030, Volvo plans for every car it sells to be pure electric, and exclusively sold online through a streamlined buying process. As a step towards those goals, Volvo unveiled its newest EV, the C40 four-door sedan.
The 2022 Volvo C40 Recharge
The C40 Recharge is based on the same CMA vehicle platform as the existing XC40 crossover SUV. It is the first Volvo model in history designed for pure electric drivelines only. It is also the first Volvo model to be completely leather-free. Volvo Cars has stated that they will roll out several additional electric models in coming years.
"The C40 Recharge represents the future of Volvo and shows where we are going," said Henrik Green, Volvo's chief technology officer. "It is fully electric, offered online only with a convenient care package and will be available for quick delivery."
The C40 propulsion system consists of twin electric motors, one on the front and one on the rear axle, powered by a 78 kilowatt-hour battery that can be fast-charged to 80% in about 40 minutes using DC fast charging systems. The C40 offers an anticipated range of around 260 miles, which is expected to improve over time via over-the-air software updates.
The C40 Recharge will go in production in the fall of 2021 and will be built alongside the XC40 Recharge at the Volvo Cars manufacturing plant in Ghent, Belgium.
Volvo sales moving online
Volvo also announced that the fully electric C40 Recharge will be available for online sale only. The company hopes to reduce complexity in its model offering and focus on attractive pre-selected variants. Volvo stated that the C40 Recharge will come with a care package that includes items such as service, warranty, roadside assistance, as well as insurance and home charging options.
"The future of Volvo Cars is defined by three pillars: electric, online and growth," said Lex Kerssemakers, head of global commercial operations. "We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do."
While Volvo is investing heavily in online sales platforms, it will build stronger customer relationships together with its retail dealership partners. Volvo stated that dealerships will remain a crucial part of the customer experience and will continue to be responsible for a variety of important services such as selling, preparing, delivering and servicing cars.
"Online and off-line need to be fully and seamlessly integrated," added Lex Kerssemakers. "Wherever the customer is in their journey — online, in a showroom, in a Volvo Studio, or driving the car — the customer experience needs to be top-notch."
Fully electric by 2030
Finally, Volvo announced plans to become a fully electric car company by 2030. By then, the company intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids. The 2030 ambition represents an acceleration of Volvo's electrification strategy, driven by strong demand for its electrified cars in recent years and a firm conviction that the market for combustion engine cars is a shrinking one.
"There is no long-term future for cars with an internal combustion engine," said Henrik Green, chief technology officer. "We are firmly committed to becoming an electric-only car maker and the transition should happen by 2030. It will allow us to meet the expectations of our customers and be a part of the solution when it comes to fighting climate change."
Volvo's decision also builds on the expectation that legislation as well as a rapid expansion of accessible high quality charging infrastructure will accelerate consumer acceptance of fully electric cars.
You can find out more about Volvo's plans and offerings at https://www.volvocars.com/us.
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