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The Wilsonville outlet of the electronics chain isn't closing, a representative says

PMG PHOTO: COREY BUCHANAN - Many of the aisles in Fry's Electronics in Wilsonville are emptying.

If social media is any indication, Wilsonville residents are perplexed about the state of Fry's Electronics.

Like other branches across the country, the supply at the store in Wilsonville located at 29400 S.W. Town Center Loop W. has been dwindling for the past couple months and some aisles are nearly bare. This has caused speculation that the store or the entire company is on the verge of closing.

However, according to Fry's Electronics Community Relations Manager Manuel Valerio, that's not the case.

Valerio said via email that the store is converting many of its suppliers to consignment, meaning that Fry's is no longer purchasing items from manufacturers.

Instead the store will sell the products for the suppliers and receive a cut of the sales. Valerio said the shift has caused the shortage, but that the current situation is temporary and products will arrive in the next few weeks.

"This has been a work-in-progress, and it has, admittedly, taken longer than we would have liked, and originally anticipated," he said.

"However, our valued customers can rest assured. Fry's intends to continue providing them with a great selection of quality electronics products, and knowledgeable service, now and in the future." he added.

Valerio also said staffing at the store in Wilsonville has been reduced since the transition but didn't elaborate further.

In the meantime, Valerio advised customers to order products online at www.frys.com or frequent other Fry's store chains.

Neil Saunders, the managing director of analytics for GlobalData's retail division, told the Orange County Register

that the consignment decision could be a sign that the

company is struggling financially.

"It's often a sign of difficulty," he said. "If a retailer cannot afford to pay for product, then there's a real necessity to go on to a consignment

model because it frees up capital."

Valerio declined to comment on Fry's financial situation.


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