Link to Owner Dr. Robert B. Pamplin Jr.



The ads usually have something that stays with the audience long after the commercial has aired.

Alyson JohnstonThe Super Bowl has always been famous for its high stakes, big plays, and large audiences; Super Bowl television coverage, though, is mostly known for its ads, which are the highlight of the afternoon for many viewers.

Leading up to the big day, companies spend months making their commercial just perfect for the small screen by creating a memorable, often heartwarming advertisements.

Super Bowl ads don't come cheap, though — According to CNBC, CBS charges companies $5.25 million to air a 30-second ad. That puts only one second of a commercial at $175,000.

The ads usually have something that stays with the audience long after the commercial has aired. Be it catchy tunes, fun jingles, or even powerful messages, advertisers employ any tactic they can to make their commercial stick.

For example, many of us remember the Budweiser commercial with the super cute puppy, or Always' "Like A Girl" campaign. These pieces stick with us and leave a lasting imprint.

Even if a commercial is inspiring, memorable and uplifting, though, how much further can it go beyond that? A TV advertisement is just that: something made for TV. A video to be watched once or twice at face value and then forgotten.

Is that really worth $5.25 million dollars, though? Imagine everything good that could be done with that much money. Instead of making a commercial saying something is an issue, donate

the money to an organization that can actually help make change.

Sure, the Always ad was inspiring, and sure, it made many people think about gender stereotypes in society. Yes, it was important that society got that message, and I'm glad that today's society was shown that it isn't to use "like a girl" as an insult.

However, imagine the tangible change that could have been done with the nearly $10 million dollars they spent to put this ad out. They could have donated their products to homeless women, given money to Boys and Girls Clubs around America, or helped repressed girls in other countries get access to education.

Super Bowl commercials can be all fun and games at face value, but often the issues that they address are far too complex to be tackled with a commercial. Super Bowl ads are a big part of today's society. The impact that they have, although it may be for just a little while after the game, can be large. The influence that that money could have on society if it was donated could be even greater, though.

In my opinion, the $5.25 million dollar price tag doesn't justify 30 seconds on TV - the impact that those funds could potentially have on society are worth much more than $5.25 million.

Instead of writing that big of a check to CBS, there is an alternative solution - giving that money to organizations and groups of people that could actually benefit from this money.

Alyson Johnston is a junior at

Wilsonville High School.

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